Yeonhui Espresso Bar — Roseshaker

Unique Branding Studio

Roseshaker proposes visual direction that unravels values appropriate to the trends of the times through grounded and context based planning in order to ensure sustainable operation of the brand from its inception. From the most essential branding essentials to scalable branding strategies that integrate online and offline. Include depth in your branding with a harmonious mood and overarching storytelling.

E-mail : kimhari@roseshaker.com
Mon - Fri / AM 9:00 - PM 6:00 / Closed on Weekend

Kakaotalk Contact

Yeonhui Espresso Bar

Yeonhui Espresso Bar Rebranding Design

We worked on the rebranding design of Yeonhui Espresso Bar located in Yeonhui-dong. We wanted to convey the meaning in a way that anyone can easily understand by combining the clover, a motif of happiness and luck that can symbolically express the meaning of Yeonhui-dong, ‘a neighborhood where good fortune spreads,’ with the existing symbol.

In addition, we worked on a new slogan called ‘Standard of Local flavor’ to show the pride of Yeonhui-dong’s local cafe, and designed the signature dessert Sando package box and information card by combining various colors of the existing brand color, vintage green.

Design : Kim Hari
Years : 2024