molette°
molette°
molette°
About
molette° is a color cosmetics brand born from personal color expertise, designed to help people discover and express their own natural light through color.
Category
Branding
Industry
Beauty
Year
2025
Timeline
10 weeks
Problem
molette° needed to translate the expertise of a personal color studio into a beauty brand that felt contemporary, emotional, and highly distinctive. The challenge was to communicate individuality and color expertise without relying on the conventional visual language of personal color consulting or cosmetics.
Solution
We built the identity around the ideas of light, color, fluidity, and individuality. Flexible graphic forms, expressive color combinations, and a refined visual system were developed to reflect the brand’s belief that beauty begins with discovering the colors and qualities that already belong to you.
Result
The result is a distinctive beauty identity that connects personal color expertise with a more expressive and contemporary brand experience. molette° presents color not simply as decoration, but as a tool for revealing individuality and encouraging people to embrace their own way of being beautiful.
About
molette° is a color cosmetics brand born from personal color expertise, designed to help people discover and express their own natural light through color.
Category
Branding
Industry
Beauty
Year
2025
Timeline
10 weeks
Problem
molette° needed to translate the expertise of a personal color studio into a beauty brand that felt contemporary, emotional, and highly distinctive. The challenge was to communicate individuality and color expertise without relying on the conventional visual language of personal color consulting or cosmetics.
Solution
We built the identity around the ideas of light, color, fluidity, and individuality. Flexible graphic forms, expressive color combinations, and a refined visual system were developed to reflect the brand’s belief that beauty begins with discovering the colors and qualities that already belong to you.
Result
The result is a distinctive beauty identity that connects personal color expertise with a more expressive and contemporary brand experience. molette° presents color not simply as decoration, but as a tool for revealing individuality and encouraging people to embrace their own way of being beautiful.
About
molette° is a color cosmetics brand born from personal color expertise, designed to help people discover and express their own natural light through color.
Category
Branding
Industry
Beauty
Year
2025
Timeline
10 weeks
Problem
molette° needed to translate the expertise of a personal color studio into a beauty brand that felt contemporary, emotional, and highly distinctive. The challenge was to communicate individuality and color expertise without relying on the conventional visual language of personal color consulting or cosmetics.
Solution
We built the identity around the ideas of light, color, fluidity, and individuality. Flexible graphic forms, expressive color combinations, and a refined visual system were developed to reflect the brand’s belief that beauty begins with discovering the colors and qualities that already belong to you.
Result
The result is a distinctive beauty identity that connects personal color expertise with a more expressive and contemporary brand experience. molette° presents color not simply as decoration, but as a tool for revealing individuality and encouraging people to embrace their own way of being beautiful.
About
molette° is a color cosmetics brand born from personal color expertise, designed to help people discover and express their own natural light through color.
Category
Branding
Industry
Beauty
Year
2025
Timeline
10 weeks
Problem
molette° needed to translate the expertise of a personal color studio into a beauty brand that felt contemporary, emotional, and highly distinctive. The challenge was to communicate individuality and color expertise without relying on the conventional visual language of personal color consulting or cosmetics.
Solution
We built the identity around the ideas of light, color, fluidity, and individuality. Flexible graphic forms, expressive color combinations, and a refined visual system were developed to reflect the brand’s belief that beauty begins with discovering the colors and qualities that already belong to you.
Result
The result is a distinctive beauty identity that connects personal color expertise with a more expressive and contemporary brand experience. molette° presents color not simply as decoration, but as a tool for revealing individuality and encouraging people to embrace their own way of being beautiful.