Hart Tiramisu
Hart Tiramisu
Hart Tiramisu
About
Based on the concept of a lovely and heartful tiramisu, the combination of the letters R +♥️ gave the logo an impact, creating an attractive package with the mood of a waltz of hearts.
Category
Branding
Industry
Food & Beverage
Year
2024
Timeline
10 weeks
Problem
In a highly competitive department store environment, Hart Tiramisu needed to become more than just a charming dessert brand. The challenge was to create a distinctive identity that could instantly capture attention, remain memorable, and feel desirable as a gift.
Solution
We defined Heart and Red as the core visual language of the brand. Bold color, a recognizable heart motif, and refined typography were combined to create an identity that feels both playful and premium. Rather than relying only on cuteness, the design was developed to balance strong visual impact with a polished and sophisticated sense of gifting.
Result
The result is a distinctive Red & Heart identity that makes the product itself feel like a gift. Across packaging and retail touchpoints, the visual system creates strong shelf presence while clearly communicating the brand’s idea of a dessert made to express and share affection.
About
Based on the concept of a lovely and heartful tiramisu, the combination of the letters R +♥️ gave the logo an impact, creating an attractive package with the mood of a waltz of hearts.
Category
Branding
Industry
Food & Beverage
Year
2024
Timeline
10 weeks
Problem
In a highly competitive department store environment, Hart Tiramisu needed to become more than just a charming dessert brand. The challenge was to create a distinctive identity that could instantly capture attention, remain memorable, and feel desirable as a gift.
Solution
We defined Heart and Red as the core visual language of the brand. Bold color, a recognizable heart motif, and refined typography were combined to create an identity that feels both playful and premium. Rather than relying only on cuteness, the design was developed to balance strong visual impact with a polished and sophisticated sense of gifting.
Result
The result is a distinctive Red & Heart identity that makes the product itself feel like a gift. Across packaging and retail touchpoints, the visual system creates strong shelf presence while clearly communicating the brand’s idea of a dessert made to express and share affection.
About
Based on the concept of a lovely and heartful tiramisu, the combination of the letters R +♥️ gave the logo an impact, creating an attractive package with the mood of a waltz of hearts.
Category
Branding
Industry
Food & Beverage
Year
2024
Timeline
10 weeks
Problem
In a highly competitive department store environment, Hart Tiramisu needed to become more than just a charming dessert brand. The challenge was to create a distinctive identity that could instantly capture attention, remain memorable, and feel desirable as a gift.
Solution
We defined Heart and Red as the core visual language of the brand. Bold color, a recognizable heart motif, and refined typography were combined to create an identity that feels both playful and premium. Rather than relying only on cuteness, the design was developed to balance strong visual impact with a polished and sophisticated sense of gifting.
Result
The result is a distinctive Red & Heart identity that makes the product itself feel like a gift. Across packaging and retail touchpoints, the visual system creates strong shelf presence while clearly communicating the brand’s idea of a dessert made to express and share affection.
About
Based on the concept of a lovely and heartful tiramisu, the combination of the letters R +♥️ gave the logo an impact, creating an attractive package with the mood of a waltz of hearts.
Category
Branding
Industry
Food & Beverage
Year
2024
Timeline
10 weeks
Problem
In a highly competitive department store environment, Hart Tiramisu needed to become more than just a charming dessert brand. The challenge was to create a distinctive identity that could instantly capture attention, remain memorable, and feel desirable as a gift.
Solution
We defined Heart and Red as the core visual language of the brand. Bold color, a recognizable heart motif, and refined typography were combined to create an identity that feels both playful and premium. Rather than relying only on cuteness, the design was developed to balance strong visual impact with a polished and sophisticated sense of gifting.
Result
The result is a distinctive Red & Heart identity that makes the product itself feel like a gift. Across packaging and retail touchpoints, the visual system creates strong shelf presence while clearly communicating the brand’s idea of a dessert made to express and share affection.